CRM (Customer Relationship Management)

Build a closed-loop consumer operations system, integrating strategic planning, system development, and continuous operations to enhance the full lifecycle value of users

Omnichannel membership operations

Growth-oriented, maximizing customer lifecycle value

Gain a comprehensive understanding of customers, enhance member activity and loyalty, and achieve overall GMV growth.
Service sector
Business channel positioning
First-time and repeat purchases drive business growth
Building a multi-brand matrix
Membership asset integration
O2O cross-channel operation
Audience segmentation and refined operations
Integrated marketing and sales services

Building a marketing ecosystem centered on user operations

Starting with industry knowledge, focusing on user assets, building on data assets, and leveraging data analytics capabilities, we will construct a truly implementable and sustainable CRM operation system.

Seamless shopping experience: The integration of online and offline channels provides users with a consistent and convenient shopping experience.

Precision Marketing Decisions: Develop more precise and effective marketing strategies based on data insights.

Efficient Operations Management: Optimize channel, product, and membership management to improve overall operational efficiency and effectiveness.

CRM Customer Operations Management Services

Adapt to business scenarios

Exclusive services during the promotion period

Business metrics breakdown
·Activity strategy and mechanism design
·Implementation plan and preliminary preparations
·Communication plan and document preparation
·Data tracking and major sales event review analysis
Continuous service during the sales period

Tag system updates and maintenance
·Target audience selection and management
·Channel reach strategy planning
·Daily/weekly/monthly report generation (covering member assets, friend binding, sales recruitment, and points and benefits consumption)
Ad-hoc themed projects

In-depth insights and analytical diagnostics
·Professional consultation and planning advice
·Project progress plan (Excel format)

Lianwei Advantages

Understand the industry and the business

With years of experience in the consumer goods and retail industries, we understand the business and, more importantly, the users. We have developed proprietary models and methodologies to provide operational strategies that are more closely aligned with actual business scenarios.
The assets of the population are operable and can be activated

By leveraging the CRM system to accumulate high-value customer assets, we help clients build precise customer outreach that is segmented, trackable, manageable, and activatable.
Data services, operational growth

It helps enterprises build structured and standardized user data assets, break down channel barriers, and provide sustainable data support for refined operations.
Data analysis capabilities

By combining intelligent analysis models with human strategies, actionable insights can be extracted from data, enabling a leap from “looking at data” to “using data,” thereby improving operational accuracy and ROI.