CRM (Customer Relationship Management)

Build a closed-loop consumer operations system, integrating strategic planning, system development, and continuous operations to enhance the full lifecycle value of users

Modular product delivery

LEGO building, flexible integration, high-performance customer lean management system

It can achieve secure data isolation for multiple tenants across a unified multi-platform environment, support the vast majority of complex user scenarios, and help departments such as e-commerce, operations, and CRM improve their business delivery capabilities for new promotions, new scenarios, and new interactions.
Building an Omnichannel Membership System

Unified data platform: Integrates online and offline multi-touchpoint data to build a complete user profile and create a closed loop for omnichannel operations.

Full lifecycle operation: Establish a unified membership system and conduct refined communication and loyalty management around the user journey.

Data-driven upgrades: Based on user behavior and market insights, we provide strong support for business optimization and strategic upgrades.

Supports full lifecycle marketing management for members, achieving an integrated intelligent marketing closed loop across front, middle, and back offices

Adapt to business scenarios

Multi-touchpoint data integration and management

Build an integrated consumer data management platform to form a closed loop of online and offline channels with multiple touchpoints such as Tmall, JD.com, WeChat mini-program, and physical stores.
Building an omnichannel membership system

It provides omnichannel membership management functions, including registration, query, update, merge, freeze, and cancellation operations, and supports flexible configuration of membership-related information.
Managing loyalty throughout the entire lifecycle

It supports flexible planning of multiple points and growth systems, with unified real-time/periodic level calculation in the center, and supports various point rules as well as custom upgrade, downgrade, and retention rules.
Precise operation of consumers across all channels

It supports a 360-degree view of members and user journey, common operations such as granting benefits and changing points, and provides a flexible and configurable RFM analysis model.

Lianwei Advantages

Flexible delivery + multi-tenant architecture, adaptable to complex scenarios

It supports private deployment and modular delivery to meet the needs of different IT architectures; the platform has multi-tenancy capabilities, supports brand data isolation and unified management, and can cope with highly complex user scenarios and group-level management and control needs.
End-to-end accompanying services to ensure business implementation

We provide end-to-end service support from product deployment to continuous operation, covering system setup, strategy consulting, data governance and operation services, to ensure that CRM capabilities are truly integrated into enterprise business processes and achieve a value loop.
High-performance engine + data integration drive real-time decision-making

The platform boasts powerful real-time computing and big data processing capabilities, while also supporting deep integration between CRM and CDP systems, enabling unified insights and precise targeting of user data, thereby improving marketing efficiency and user experience.
Independent intellectual property rights, compliant and reliable technology

With multiple core patents and software copyrights, the technological achievements have been market-tested and meet the compliance requirements for data security and large-scale model applications, providing a solid guarantee for enterprises to build sustainable intelligent systems.