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A comprehensive user management strategy to
achieve continuous value enhancementBy comprehensively analyzing and optimizing user behavior paths across various channels, we can help improve conversion rates and enhance users’ brand recognition.
Service Highlights-
Deeply understand user behavior and conversion paths across various channels to identify key touchpoints and operational opportunities.
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Build a brand-specific customer lifecycle management system to enhance repeat purchases and customer loyalty.
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Achieve seamless integration of user assets across multiple brands and enhance overall customer value for the group.
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From diagnosis to technology implementation, the entire process enables more precise empowerment
With user lifecycle management at its core, it covers the entire process from initial diagnosis to final technical implementation, ensuring that every step accurately meets customer needs.
Service Highlights-
Diagnosis and Current Status Analysis
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Strategy and System Construction
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Dissemination and Implementation
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Data and technical support
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Service Framework
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Find the starting point, observe the current situation
Industry insights and brand interviews, current status data diagnosis, and analysis of sales models such as distributors.
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Set direction and build system
Strategic goals and KPI setting, system design and optimization, lifecycle communication management, points management.
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Dissemination and Implementation
Competitive analysis, audience segmentation, communication strategies, annual events and communication calendar (if needed, by channel).
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Data and technical support
Data analysis and model application strategies (data integration and data warehouse modeling, if needed).
Lianwei Advantages
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Data-driven, precise decision-making
By building analytical models based on user behavior and transaction data, and combining them with brand business characteristics, we can output quantifiable strategic recommendations and achieve a closed loop from insight to action.
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Omnichannel collaboration for a consistent experience
By integrating online and offline touchpoints, a unified user journey and communication strategy can be built to improve user stickiness and conversion efficiency across various scenarios.
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End-to-end integrated closed-loop delivery
From industry knowledge and user asset accumulation to data analysis and system support, we provide end-to-end integrated solutions to ensure that strategies are truly implemented and continuously iterated.