Customer Data Platform

Aggregate first-party customer data to build comprehensive profiles through unified identity resolutionIntegrate omnichannel customer data to build a unified customer view, and power precision marketing and personalized operations.

Build a Unified Customer View

Unified cross-platform data, a multi-dimensional tagging system, and personalized operations provide enterprises with precise insights and automated operations.
Product Advantages
Flexibly configure tags for user behavior, attributes, and preferences to quickly adapt to business changes.

Seamlessly integrate with Lianwei products and third-party platforms, ensuring smooth and unified data flow.

High-quality data powers precise push notifications, automated marketing, and personalized content services.

Rapidly integrate brand's omnichannel consumer data
to solidify data foundation

Core Features

Data Collection & Governance

Unify customer data collection from various systems, and cleanse and govern it according to defined rules to enhance internal data quality.
Unique User ID Resolution

Real-time omnichannel user data correlation, integrated into unique user IDs through advanced ID-mapping algorithms.
360° Customer Tagging System

Through patented industry tags, dynamic tag configuration, and real-time tag computation, we build a customer tagging system to create distinct audience models.
Core Data Export to Multiple Platforms

Seamlessly integrate with Lianwei products and third-party platforms to deliver highly available data for personalized content and services.

Lianwei Advantages

Flexible and Modular Deployment

It meets the individual needs of different enterprises and supports rapid integration and customized expansion. Functional modules can be gradually expanded according to business development while maintaining efficient system operation.
Enterprise-Grade Multi-Tenant Architecture

A unified platform enables the isolation and differentiation of brand data, ensuring the data security and independence of each brand. It also supports complex user scenarios, helping large enterprise groups achieve seamless cross-brand collaboration and refined management.
Excellent Performance and Processing Power

Real-time computing capabilities support high-concurrency access and massive data processing, ensuring stable and efficient system operation while rapidly responding to market changes and providing instant data analysis results.
Comprehensive Technical Assurance and Compliance

Possessing independently developed patented technologies and software copyrights, we can ensure that data processing complies with industry standards and regulatory requirements. We support deep integration with CRM systems, building a complete customer data ecosystem.